ICE BLUE CRYSTAL TEARDROPS EARRINGS

There are moments in the life of an entrepreneur that go beyond professional achievements. One of these moments was seeing Elena, a young woman who experienced every dynamic of our company with enthusiasm and dedication, choose to tell our story in her thesis at Bocconi. And guess who the supervisor was? The very professor who, in 2009, made me fall in love with business economics, convincing me that Bocconi is not just a breeding ground for managers, but also for future entrepreneurs.

A Circle Closed

During the months when Elena worked on her thesis, I entrusted her with reflections, projects, and dreams. With the same love and dedication she put into our brand, Elena transformed those insights into a paper that fully reflects the excellence and talent that characterize Bocconi University. For me, this was much more than just an academic contribution. It was like closing a circle, started years ago in the classrooms of Via Sarfatti and culminating today with a recognition that made me relive the values and ambitions with which I started this entrepreneurial journey.

During the speech to the graduates, I found myself reflecting on the words spoken: giving meaning to our actions, being grateful, and ready to give with enthusiasm. Values that, without even realizing it, I breathed in the halls of what some call an eyesore, but for me, it was the cradle of friendships and love that last a lifetime.

The Crystal That Inspired Elena’s Thesis

Elena’s thesis focused on one of our most significant projects: the collaboration with Swarovski and the Re-created Crystals. These crystals, made by reusing production scraps, embody the perfect combination of beauty and sustainability.

Among the prominent colors in the project stands the Re-created Ice Blue, a color that, despite coming from a sustainable process, retains the brilliance and purity that distinguish Swarovski crystals. This color inspired us to create an entire collection, designed for those who, like us, believe that luxury should never compromise respect for the planet.

Discovering this collection of sustainable jewelry is like stepping into a world where aesthetics and responsibility meet.