Our creative process
LOVE IS LOVE
For us, love is a fundamental value. And equally fundamental is the possibility to express it freely and without discrimination. In line with our corporate culture, we have decided to create a collection characterised by a rainbow of colours which, together in their diversity, create perfect harmony: red for passion, orange for enthusiasm, yellow for optimism, pink for romance, green for luck, violet for magic, blue for serenity, light blue for spirituality.
WE DEEPLY LOVE
We realised an important nuance of our idea of love as a synonym of 'doing good' by donating some jewellery from this collection for the event organised by Centro Welcomed at the Moscova District Market in Milan. 100% of the proceeds from the sale were donated to support the 'Visita Sospesa' project, which enables less fortunate children and families to benefit from free medical and psychiatric check-ups.
LOVE OVERSEAS
And we did not stop there: the Love is Love collection also flew to New York, to be exhibited and marketed at Flying Solo, the largest department store of independent designers, which brings together exclusive brands with a touch of originality. In this context, our colours attracted several photographers, and were selected for a number of high-profile shoots.