We have been fortunate to never have been closely touched by breast cancer, but we realize more than ever that prevention is essential to ensure that as few women as possible have to fight for the rest of their lives against an enemy. so hard to break down; and equally fundamental for us is the commitment to supporting projects that have this same concern as ours.
For this reason we have contacted the Umberto Veronesi Foundation, which for years has been actively involved in screening, early diagnosis, treatment and information projects.
In fact, at Pink October, the international breast cancer prevention month, we will donate to the Veronesi Foundation our two most special jewels - the Tiara and the Blossom Necklace - naturally embellished with the best quality pink crystals in the world, which will be sold at the silent auction to be held during the Charity dinner of 6 October 2022, announced at Palazzo Parigi.
The proceeds will be invested in research.
With a heart full of joy for participating in an event of such depth and with such an important purpose, we hope that this will be the first of many steps that we will take alongside the Umberto Veronesi Foundation.