How I created my own brand of jewelry
Passion, Community, and Authenticity
My entrepreneurial journey began as a playful experiment. I found myself breaking apart and reassembling my mom’s old jewelry, breathing new life into them. Little did I know that this simple gesture would spark my business adventure.
I didn’t start with a clear plan or a defined dream of becoming an entrepreneur. What I did know, deep down, was that I had to follow that creative urge. So, after long workdays, I stayed up late into the night making jewelry.
The Importance of an Authentic Story
It wasn’t just about creating “objects”—it was about telling my story. My first pieces, imperfect and asymmetrical, reflected all the emotions I had bottled up. This authenticity struck a chord with my first customers, with whom I instantly formed a deep, genuine connection. My jewelry quickly became a symbol of empowerment and creativity, building a community of women who resonated with my work and values.
A Fantastic Community
Building loyalty among my customers came naturally. After each sale, I focused on understanding their needs, going above and beyond to meet them. Through long conversations, personalized advice, and sourcing the perfect materials, I developed strong bonds with my customers. Over time, these relationships became more than just transactions—they were a part of a shared world.
The Power of Word-of-Mouth
New customers arrived solely through word-of-mouth. People who wore my jewelry were genuinely enthusiastic about the attention to detail and care I put into each piece. This created a ripple effect, spreading my brand to an ever-growing audience.
The Magic Happened
Soon, my jewelry was present at some of the most important moments in women’s lives—births, graduations, weddings. Wearing these pieces became a source of strength and pride. It’s why our motto is “Wear it with love,” which encapsulates the spirit of our community and the joy of sharing meaningful moments.
The Challenges and Courage to Change
As I embraced my journey, I realized that true success comes from listening to your heart and having the courage to change. I left behind my certainties, packed my bags, and moved to London, knowing that “only those who dare, win.”
Notting Hill and My First LTD Company
In the heart of Notting Hill, I founded my first company, VD Italy, which represented a dream turned reality. It’s a constant exploration of passion, imagination, and perseverance. The lessons I’ve learned along the way, particularly patience, are ones I carry with me every day.
If You’re Here, You Have a Dream to Fulfill
If you’ve made it this far, you’re likely chasing a dream too. My advice? Listen to your heart, and when you hear it, follow it. If your dream is already within you, pursue it now. Don’t wait until tomorrow. Hold onto it fiercely, and let it guide you with every breath and step.
It won’t always be easy, but every moment will be worth it. If you can dream it, you can do it.